The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. A global cultural icon known for its bug-like design, the Beetle is widely regarded as one of the most influential cars of the 20th century. Its production period of 65 years is the longest for any single generation of automobile, and its total production of 21.5 million units makes it the most produced car of a single platform in history and the second-highest of all nameplates manufactured in the 20th century.
The Beetle was conceived in the early 1930s. The leader of Nazi Germany, Adolf Hitler, decided there was a need for a people's car—an inexpensive, simple, mass-produced car—to serve Germany's new road network, the Reichsautobahn. The German engineer Ferdinand Porsche and his design team began developing and designing the car in the early 1930s, but the fundamental design concept can be attributed to Béla Barényi in 1925, predating Porsche's claims by almost ten years. The result was the Volkswagen Type 1 and the introduction of the Volkswagen brand. Volkswagen initially slated production for the late 1930s, but the outbreak of war in 1939 meant that production was delayed until the war had ended. The car was originally called the Volkswagen Type 1 and marketed simply as the Volkswagen. It was not until 1968 that it was officially named the "Beetle".
Volkswagen implemented designations for the Beetle in the 1960s, including 1200, 1300, 1500, 1600, 1302, and 1303. Volkswagen introduced a series of large luxury models throughout the 1960s and 1970s—comprising the Type 3, Type 4 and K70—to supplement the Beetle, but none of these models achieved the level of success that it did. In 1972, it became the best-selling car of all time, a position it retained for nearly three decades. Rapidly changing consumer preferences toward front-wheel drive compact hatchbacks in Europe prompted Volkswagen's gradual shift away from rear-wheel drive, starting with the Golf in 1974. In the late 1970s and '80s, Japanese automakers dominated some markets around the world, which contributed to the Beetle's declining popularity.
The Beetle remains one of the best-selling cars of all time and is the first to sell over 20 million units. Over its lifespan, its design remained consistent, yet Volkswagen implemented over 78,000 incremental updates. These modifications were often subtle, involving minor alterations to its exterior, interior, colours, and lighting. Some more noteworthy changes included the introduction of new engines, models and systems, such as improved technology or comfort. The Beetle maintains a substantial cultural influence and is regarded as one of the most iconic vehicles in automotive history; its success largely influenced the way automobiles are designed and marketed, and propelled Volkswagen's introduction of a Golf-based series of vehicles.
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