The Nissan S30, sold in Japan as the Nissan Fairlady Z but badged as the Datsun 240Z, 260Z, and 280Z for export, are 2-seat sports cars and 2+2 GT cars produced by Nissan from 1969 until 1978. The S30 was conceived of by Yutaka Katayama, the President of Nissan Motor Corporation U.S.A., and designed by a team led by Yoshihiko Matsuo, the head of Nissan's Sports Car Styling Studio. It is the first car in Nissan's Z series of sports cars.
The S30 had four-wheel independent suspension and a powerful straight-six engine with an overhead camshaft, features identified with far more expensive premium European sports cars and coupés such as the Jaguar E-Type and BMW 2800 CS, but absent from similarly priced sports cars such as the Alfa Romeo Spider, MGB and Opel GT, which had smaller four-cylinder engines and rear live axles. The S30's styling, engineering, relatively low price, and impressive performance resonated with the public, received a positive response from both buyers and the motoring press, and immediately generated long waiting lists.
As a halo car, the S30 broadened the acceptance of Japanese carmakers beyond their image as producers of practical and reliable but prosaic and unfashionable economy cars. Datsun's growing dealer network - compared to limited production imported sports cars manufactured by Jaguar, BMW, Porsche, Alfa Romeo, and Fiat - ensured both easy purchase and ready maintenance.
The S30 was initially sold alongside the smaller four-cylinder Datsun Sports, which was dropped from production in 1970. The S30 240Z is unrelated to the later 240SX, sold as the Silvia in Japan.
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